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Shenghuo, trading as LÄTT LIV, sells home, lifestyle, beauty and accessory products through retail stores and online.
Founded in 2014 and based in Zhongshan, China, Shenghuo operates under the LÄTT LIV brand, offering homewares, health and beauty items, fashion accessories, electronics and seasonal products. Products are sold directly to consumers through retail locations and an online presence, and are marketed across North America, Europe and Asia. The company received an undisclosed strategic investment from JD.com in August 2019 and is at the seed stage.
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