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Shobitam sells Indian ethnic clothing and accessories through an online platform.
Founded in 2019 by Aparna and Ambika, Shobitam is a Washington-based online retailer of Indian ethnic wear that works with weavers across India. Its products include sarees, blouses, ready-to-wear clothing, dupattas, and jewelry. In February 2022, it raised INR 110 million in seed funding from Hearth Ventures.
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