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Shop Bonsai, based in Toronto, runs an embedded e-commerce platform that links content publishers with retailers and brands.
Founded in 2016 in Toronto, Canada, Shop Bonsai, Inc. lets shoppers buy products within publisher content, with more than six million products in its catalog. Retailers pay commissions on transactions initiated through publisher content, and the platform integrates Afterpay. Koen Vanpraet is CEO. In March 2022, the company raised CAD 6.5 million in venture debt, bringing its total funding to CAD 14.5 million, with Framework Venture Partners named as leading the funding.
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