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Shop My Shelf connects brands and creators with product recommendations and commissionable shopping links.
Founded in 2020 and based in Massachusetts, Shop My Shelf provides a platform for brands and creators to share product recommendations and direct links to commissionable products. In October 2025, it raised USD 70 million in Series B funding led by Avenir Growth Capital, with Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures participating.
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