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Shoption operates an online marketplace for agricultural and irrigation equipment.
Shoption connects retailers with more than 500 manufacturers and brands, offering over 200,000 products such as water pumps, pipes and drip irrigation systems. The platform also provides digital credit support, inventory forecasting and customer service. Founded in 2019, the company is based in Pune, India. In 2023, it raised pre-seed funding from Huddle Ventures.
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