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SideUp provides logistics and e-commerce support tools for online merchants.
Founded in 2008 and based in Cairo, SideUp, formerly Voo, provides logistics and e-commerce support services. Its platform connects merchants with courier companies and integrates with Shopify, Magento, and WooCommerce. Features include shipment dashboards, cash collection, courier pickups, loans, and payment gateways. In December 2022, SideUp raised USD 1.2 million in seed funding from 500 Global, Alexandria Angel Network, Launch Africa Ventures, and Riyadh Angel Investors to support expansion in Egypt and Saudi Arabia.
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