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Simile AI develops simulations that model human behavior for business decision-making.
Simile AI develops an AI simulation platform that models customer and employee behavior to support product, market, and organizational decisions. Founded in 2025 by Joon Park, Michael Bernstein, Percy Liang, and Lainie Yallen, the company is based in Palo Alto, US. In July 2026, it raised USD 200 million in Series B funding co-led by Greenoaks Capital and Index Ventures, with participation from Bain Capital, A* Capital, Hanabi Capital, Factory Capital, CVS Health Ventures, and Definition Capital.
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