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Simplistic builds and supports e-commerce sites, primarily on Shopify and Shopify Plus.
Simplistic provides e-commerce design, development, integration and marketing services for merchants using Shopify and Shopify Plus. It has completed over 200 site launches and serves clients in North America and Europe. Founded in 2013 in New York by Greg Merrell and Andrew Gordon, it received an investment from Rallyday Partners in May 2026.
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