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Simulate, Inc., based in New York, makes plant-based, high-protein food products for health-conscious consumers.
Founded in 2018 in New York, US, Simulate, Inc. (SIMULATE) develops plant-based, high-protein food products sold in the United States, Canada and select European countries. Sales go direct to consumers through its online platform and through grocery chains, specialty health food stores and subscriptions. The company has completed four deals, with its most recent Series B round raising USD 28.97 mn on October 4, 2024; lead investors included 776, Day One Ventures and Imaginary Ventures. Founders are Ben Pasternak, Dave Thompson and Sam Terris, and Ben Pasternak is CEO. In October 2024 Ahimsa VC acquired a stake.
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