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SIR.LOIN is a Seoul meat company that produces and sells beef through an online mall and to Michelin restaurants.
Based in Seoul, South Korea and founded in 2017, SIR.LOIN has grown around its online mall, where B2C online sales rose 30-fold compared with the previous year. Its B2B business centers on Michelin restaurants. The company handles the whole process, from designing the meat production process to in-house processing and delivery to consumers. In August 2025 it raised KRW 5 billion in venture funding from new investor Magna Investment.
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