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SmartSweets Inc. makes low-sugar gummy and hard candy, cutting sugar content while keeping flavor and avoiding artificial sweeteners.
Founded in 2016 and based in Vancouver, Canada, SmartSweets Inc. produces low-sugar gummy and hard candy, with up to 92% less sugar per 50g than traditional options. Products use natural ingredients and colors from fruit and vegetable juices. They are sold direct to consumers and through grocery and specialty retail partners in the US and Canada. Tara Bosch founded the company. TPG acquired a majority stake for USD 360 mn in October 2020.
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