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SmartyPants makes gummy vitamins and dietary supplements for children and adults, sold direct and through retailers.
Founded in 2011 and headquartered in Marina del Rey, US, SmartyPants, Inc. develops gummy vitamins, probiotics and dietary supplements for toddlers, children, teens and adults. It sells direct to consumers through its website, including an auto-delivery program, and through retailers. In November 2020, Unilever Plc agreed to acquire the company from CircleUp and North Castle Partners. The company is at the Late stage.
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