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EQL helps retailers manage high-demand product launches and limit disruption from bots and scammers.
Founded in 2019 and based in Melbourne, Australia, Sneakql, trading as EQL, provides a hype commerce platform for retailer product launches. Its tools help brands manage demand, reduce site and payment problems, and limit bots and scammers; it has supported over 1,000 launches across multiple countries. In April 2022, it raised AUD 25 million in venture funding co-led by AirTree Ventures and Insight Partners, with Zinal Growth, 20VC, and individual investors participating.
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