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Sniffers Pet Care manufactures pet treats and other animal care products.
Founded in 1972 in West Yorkshire, Sniffers Pet Care manufactures pet treats under brands including NAW, Bow Wow, Buffalo, Monster Chocs, and Vitapol. Its range includes more than 200 products, such as natural dog treats, smoked meat, and bird products. In February 2024, it raised GBP 850,000 in investment led by Traditum.
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