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So Good So You makes organic cold-pressed juice shots for health-conscious consumers, sold online and through retailers.
Founded in 2014 and headquartered in Minneapolis, US, So Good So You was founded by Eric Hall and Rita Katona, and its legal name is So Good Brand, Inc. Its juice shots blend ingredients such as ginger, cayenne, turmeric and elderberry, marketed for immunity, digestion and energy, and sold online, in retail locations and through subscriptions. The company raised USD 10.50 mn in Series C funding in November 2020 to expand in-store and online. In March 2026, Bansk agreed to acquire a majority stake from Prelude Growth Partners, with financial terms not disclosed.
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