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Softchoice provides technology solutions and services to small and medium-sized businesses and public sector institutions.
Founded in 1989 and based in Toronto, Canada, Softchoice was founded by David Holgate and Jone Panavas. It resells software from companies such as Microsoft Corp., Google and Cisco Systems Inc., and offers solution design, implementation and asset management through three segments: Professional Services, Managed Services and IT Lifecycle Services. In December 2024, World Wide Technology agreed to acquire a 51.3% majority stake from Birch Hill Equity Partners at CAD 24.50 per share.
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