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Somethinc sells beauty products, including skincare, makeup, and cosmetic instruments.
Founded in 2014 by Irene Ursula and Benny Yahya, Somethinc operates in Indonesia's beauty market. It sells skincare, makeup, and cosmetic instruments through an online marketplace and develops its own beauty brand. The company received investment from Sequoia Capital India through Series A and B rounds, raising around USD 12 million in total.
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