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Soojib sells and distributes K-Pop and K-Beauty merchandise through an online platform.
Founded in 2021 and based in London, Soojib sells K-Pop and K-Beauty merchandise, including albums, photocards, beauty products, and collectibles. Its online store serves customers across North America, Europe, and Southeast Asia. In January 2025, the company raised seed funding led by CNT Tech, with participation from Korea Tech Incubator for Startup.
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