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Soomla Inc. provides mobile app analytics and monetization services, including Unity Ads and LevelPlay, for game developers.
Founded in 2012 and based in New York, US, Soomla Inc. helps game developers and publishers with user acquisition and monetization through Unity Ads, LevelPlay and Tapjoy Offerwall. Revenue comes from advertising services and B2B agreements, often priced on impressions, clicks or user actions. In January 2021 ironSource Ltd., a portfolio company of CVC Capital Partners, acquired the company. Founders Boris Spektor and Yaniv Nizan are named, with Nizan as CEO. The company raised USD 2.60 mn in a Series A led by JAL Ventures.
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