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SOOO makes hair and body care products designed for swimmers.
Founded in 2024 in South Korea, SOOO makes hair and body care products for swimmers, including shampoo and body wash formulated to remove chlorine. Its products use plant-derived ingredients and are designed to moisturize and protect hair and skin. The company was founded by CEO Kwak Hyo-seop. In September 2026, it raised KRW 3 billion from Amorepacific, Signite, IgniteXL Ventures and Bluepoint Partners to advance its water-quality response technology, expand in North America and develop hair and beauty products.
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