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Sovereign Assurance, based in Auckland, is a New Zealand life insurer founded in 1989 that is part of the ASB group.
Established in 1989 and based in Auckland, New Zealand, Sovereign Assurance has grown into one of the largest life insurance companies in the country. It is part of the ASB group and was the first in New Zealand to sell life insurance exclusively through third-party financial advisers. It offers personal and business insurance, health insurance, home loans, and investment and superannuation products to more than 650,000 customers.
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