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Spaaza builds customer loyalty tools for retailers, including digital wallets, vouchers and smart pricing, from Amsterdam.
Founded by David Sevenoaks and Sam Critchley and headquartered in Amsterdam, Netherlands, Spaaza provides customer engagement tools for retailers. Its products include Wallets for loyalty points, stamps and credits, Vouchers for digital coupons, and a Smart Pricing engine, with CRM integration and Mobile Wallet Passes. The company sells subscription access. In June 2013, the Javest Investment Fund completed financing for Spaaza, with undisclosed terms. David Sevenoaks is CEO.
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