Company

SPARK AI

SPARK AI provides AI coaching and analytics software for automotive dealership business development centers.

About

SPARK AI provides AI-driven coaching and analytics for automotive dealership business development centers. Its platform analyzes call recordings to help sales representatives improve conversations, handle objections, and increase appointments. Based in Denver, the company was founded in 2024 by McKenna Valley and TJ Higgins. In January 2026, it raised seed funding led by New Stack Ventures, with Automotive Ventures participating.

2Funding rounds

2Investors

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