Company

Sport Alliance GmbH

Sport Alliance provides cloud software and services for gyms, fitness providers, and leisure businesses.

About

Founded in 2011 and based in Hamburg, Sport Alliance provides cloud software for gym management, membership administration, and customer engagement. Its products include Magicline, PerfectGym, Finion Capital, Finion FairPay, and MySports. As of June 2024, its software served over 10,000 sports facilities, including 130 international chains across 55 countries. PSG Equity invested in August 2021 and November 2023, and Sport Alliance acquired Perfect Gym Solutions S.A. in May 2024.

2Funding rounds

1Investors

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