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Sports Innovation Lab provides fan data and market research for teams, leagues, and brands.
Founded in 2017 in Massachusetts, US, Sports Innovation Lab provides a data platform, behavioral analysis, reports, and an advisor network for companies making technology decisions. Its research helps teams, leagues, and brands understand fan behavior and trends. In October 2021, the company raised USD 3.3 million in venture funding led by Elysian Park Ventures, Aser Group, Gaingels Syndicate, and R/GA Ventures; the round was part of a larger USD 5.8 million venture funding.
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