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New York ad tech company with a self-service retail advertising platform, acquired by Microsoft in 2019.
Founded in 2012 and headquartered in New York, US, Spotfront, Inc. offers a self-service platform that lets brands run targeted advertising across retailer websites, social media and connected TV. It charges on a pay-per-click basis and uses AI tools for campaign creation and performance analysis. Microsoft acquired the company in August 2019, and its most recent funding round of USD 3.40 mn was led by Nauta Capital.
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