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SpotX provides programmatic advertising technology for streaming, video, display, and audio.
SpotX provided programmatic advertising tools connecting media owners with advertisers across streaming, online video, display, and audio. Its platform supported direct and programmatic sales, inventory monetization, brand protection, and privacy features. Founded in 2007 by Steve Swoboda, the company was based in Broomfield, US. Magnite acquired it in April 2021 for USD 640 million in cash and 12,374,315 shares of Magnite stock. Before the acquisition, SpotX raised USD 144.00 mn from RTL Group SA in a secondary stock purchase on February 5, 2021.
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