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Beverly Hills-based Sprinkles Cupcakes sells gourmet cupcakes, cookies, brownies and dog treats through bakeries and online.
Founded in 2005 in Beverly Hills, US, by Daniel Brun-Elgaard, Jason Santos, Mariam Ghaly and Rajendra Goka, Sprinkles Cupcakes sells gourmet cupcakes, personal layer cakes, cookies, brownies and dog treats called Pupcakes. It sells through its bakeries, an online ordering platform and ATM cupcake dispensers. KarpReilly invested in the company in January 2013; terms were not disclosed.
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