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Standard Cognition provides VISION, AI software that analyzes existing security camera footage to measure shopper behavior for retailers.
Founded in 2017 in San Francisco, US, Standard Cognition was co-founded by Brandon Ogle, David Valdman, Jordan Fisher, Michael Suswal, and TJ Lutz. Its VISION product analyzes security camera footage in real time and reports a Visual Engagement Score, without requiring additional hardware. Retailers and brands in North America and Europe pay recurring subscription fees. On February 5, 2021, the company raised USD 149.57 mn in Series C funding led by SB Investment Advisers, with CRV and EQT also investing, at a valuation of USD 906.38 mn.
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