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Standard Merchandising Company distributes consumer products, including durable goods, across North America and parts of Europe.
Founded in 1922 in Camden, US, Standard Merchandising Company operates in retail distribution, supplying durable goods to outdoor enthusiasts and everyday consumers through retailers and direct sales. In February 2017 it merged with Fox River Mills, another portfolio company of LongWater Opportunities. The company is at the Seed stage.
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