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Starpeak distributes specialist digital insurance products in the UK.
Founded in 1991 and based in Buckinghamshire, UK, Starpeak Insurance Solutions, formerly SportsCover Direct, distributes insurance for sports, travel, lifestyle, wellbeing, fitness and small businesses. Founded by Julian Hucks, it is led by CEO Andy Brownsell and works with insurers through digital platforms and niche brands. In July 2026, August Equity acquired a majority stake in the company.
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