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StarPony develops children's entertainment content and smart toy products.
Founded in 2020 and based in Guangzhou, China, StarPony develops children's toys that combine sensors and chips with animation IP. Its brands include Magic Gyro, Helping the Dragon, Beast Hunter and Bakugan Kid. The company launched its OUOZZZ plush doll brand in May 2021 and expanded overseas by 2022. Revenue exceeded CNY 100 million in 2021.
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