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Sticitt (Pty) Ltd, based in South Africa, offers a child-friendly financial platform with a tailored Mastercard and a parent dashboard.
Founded in 2017 in Paardevlei, South Africa, Sticitt (Pty) Ltd provides a child-friendly financial platform that builds money skills and healthy money habits in children. Its core product is a tailored Mastercard that lets children manage money much like adults, with a parent dashboard to oversee spending. Pre-loaded tap-to-pay cards support purchases at school tuckshops. The company raised ZAR 3.000 mn across three deals, including a seed round led by Crucis Venture Capital on March 31, 2022, and Knife Capital invested in a series A round in July 2025.
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