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Stoa lets UK users exchange savings deposits for lifestyle perks such as subscriptions and travel benefits.
Founded in 2022 by Mike Saraswat and Sam Goodenough, Stoa is based in London and offers savings pots that customers can exchange for digital gift cards and other perks. It primarily targets higher-rate taxpayers in the UK. In June 2026, Stoa raised EUR 2.1 million in pre-seed funding co-led by Bespokeist Partners and Ingenii Capital, with participation from Force Over Mass Capital and Fuel Ventures, to develop its cash management platform and partnerships.
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