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Studs, Inc. offers ear piercing services and fashion earrings to young, style-conscious customers in the U.S.
Founded by Anna Harman in New York, US, Studs, Inc. provides ear piercing services and sells fashion earrings through a direct-to-consumer model that combines in-store piercing appointments with e-commerce sales. Its products target university students and young adults, mainly in urban North American markets. In October 2021 the company raised USD 20 mn in Series B funding led by Spark Capital, with First Round Capital, Lerer Hippeau Ventures, and Thrive Capital participating.
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