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SUGAR Cosmetics, operated by Vellvette Lifestyle, sells cosmetics and skincare products mainly in India.
Based in Mumbai, India, SUGAR Cosmetics, operated by Vellvette Lifestyle Pvt. Ltd., was founded in 2012 by Vineeta Singh, its CEO as of 2026, and Kaushik Mukherjee. It sells lipsticks, eyeliners, foundations, serums and lip oils direct to consumers, mainly in India with expansion into Southeast Asia and the Middle East. In 2023 it reported revenue of USD 52.37 mn and EBITDA of USD -8.09 mn. In September 2026 it raised INR 1.44 billion in venture funding from A91 Partners.
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