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SULBING operates dessert and beverage franchises, with snow ice as its flagship product.
Founded in 2011 in Seoul, South Korea, SULBING is a dessert and beverage company founded by Seonhee Jung. Its menu includes snow ice, such as injeolmi and strawberry varieties, along with other desserts and beverages. In August 2023, Unison Capital Korea agreed to acquire an 80% stake for KRW 130 billion. The company has 490 franchise locations across South Korea, China, Thailand, Japan, the Philippines, Cambodia, and Australia.
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