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HIT THE TEA produces SUPER MATCHA and other tea and beverage products.
HIT THE TEA develops beverages including SUPER MATCHA, barley-based coffee alternatives, and teas made with natural sweeteners. Its energy drink products include ingredients such as organic matcha, lemon, red ginseng, guarana, turmeric, and spirulina. Founded in Seoul in 2017, the company was led by CEO Hwang Seong-ho as of 2023. It raised KRW 900 million in pre-Series A funding in June 2019 from Blank Corp. and Michigan Venture Capital.
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