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Smytten, run by Surfboats Solutions in Gurgaon, India, lets consumers try personal care product samples before buying.
Founded in 2015 and headquartered in Gurgaon, India, Surfboats Solutions Private Limited operates Smytten, a platform where users try samples of skincare, haircare and beauty products before buying full sizes. Users earn trial points to select products from the company, which carries brands such as Cetaphil. In May 2022 the company raised INR 750 million in Series A funding from investors including Fireside Ventures and Roots Ventures.
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