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Danish sporting goods company focused on fishing tackle and outdoor gear, acquired by Pure Fishing in February 2022.
Founded by Lars Svendsen in 1977, Svendsen Sport A/S is a Danish company that develops and distributes fishing tackle, apparel and accessories for anglers and outdoor enthusiasts. Pure Fishing, Inc. acquired it on February 1, 2022, for USD 153.4 mn plus potential performance-related payments. The company reported 2022 revenue of USD 72.51 mn and EBITDA of USD 4.66 mn.
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