Swayable is a New York analytics firm that measures marketing campaign impact on consumer opinion using randomized controlled trials.
Founded in 2017 in New York, Swayable was co-founded by James Slezak and received seed funding in February 2018 from Higher Ground Labs and Y Combinator. Its platform runs randomized controlled trials and uses causal AI to show how messages resonate with target audiences, often within 24 hours and without media spend. Products include impact tests, the Swayable Tracker for brand perception polling and an analytics dashboard. Brands and agencies in North America and Europe subscribe to multi-tier plans.
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