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Swaypay connects brands with TikTok users who earn money for posts featuring their purchases.
Founded in 2020 by Kaeya Majmundar and Matt Harris, Swaypay is based in Chicago, US. Its app lets users post feedback about products on TikTok and earn payments from brands. In November 2021, it raised USD 4.2 million in seed funding co-led by Anthemis Group and BBG Ventures, with Centre Street Partners, Not Boring Capital, Revolution Ventures, and Tribe Capital participating.
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