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Stockholm-based Swedish Match produces tobacco and nicotine products, including snus and nicotine pouches such as ZYN.
Founded in 1915 and headquartered in Stockholm, Sweden, Swedish Match AB makes snus, moist snuff, nicotine pouches, chewing tobacco, cigars and matches. Its main brands are ZYN and General snus, sold to retailers and wholesalers, mainly in the United States and Scandinavia. CEO Lars Dahlgren leads the company. In 2023 it reported revenue of USD 3.32 bn and EBITDA of USD 1.22 bn.
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