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Taboola operates a performance advertising platform that uses AI to optimize ad placements.
Founded in 2007 and based in New York, US, Taboola operates a performance advertising platform that helps advertisers place and optimize campaigns across digital inventory. Clients pay for advertising based on cost-per-action or cost-per-thousand impressions. In January 2023, Yahoo Inc. acquired a 24.99% minority stake through a PIPE transaction.
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