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Tamara provides buy now, pay later services that let customers pay later or split purchases into installments.
Founded in 2020 and based in Riyadh, Saudi Arabia, Tamara offers Pay in 30 days and Pay in 3 installment options and partners with retailers including Farfetch, Noon, Shein, and Ikea. In September 2025, it raised USD 1.4 billion in venture debt from Goldman Sachs Asset Management, Citigroup, Apollo Global Management, and other unspecified investors.
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