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Tapad provides a digital identity graph that helps brands reach and measure audiences across devices.
Tapad develops the Tapad Graph, a cross-device identity solution used for advertising targeting, media measurement, attribution and personalized marketing. Founded in 2010, the company is based in New York, US, and serves brands, agencies and platform providers. Experian Plc acquired it in November 2020 for USD 280.00 mn.
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