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Raleigh-based provider of data analytics and marketing technology that helps businesses optimize customer engagement.
Headquartered in Raleigh, US, Teradata Marketing Applications provides data analytics and marketing technology tools that help businesses gain insights from large datasets, manage customer data and run targeted marketing. In July 2016, Marlin Equity Partners merged it with BlueHornet Networks, Inc. to create Mapp Digital US, LLC. The company raised USD 90.00 mn in a BUYOUT round with Marlin Equity Partners as investor, across 2 deals. Its clients include large enterprises in retail, financial services and telecommunications.
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