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Advantage Software sells accounting, project and media planning software for advertising agencies and media buyers.
Founded in 1985 and headquartered in the US, The Advantage Software Company, LLC serves over 2,000 agencies and media buying organizations across North America on a subscription basis. Simpli.fi acquired the company from Carousel Capital for approximately USD 100 mn in December 2020, completed in January 2021. Ellen Coulter is the CEO.
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