Company

The Bird and Be Co. Incorporated

Ontario-based company selling doctor-formulated fertility supplements and at-home fertility tests under the Bird&Be brand.

About

Based in Ontario, Canada, The Bird and Be Co. Incorporated was founded in 2019 by Samantha Diamond and Breanna Hughes and sells doctor-formulated fertility and wellness products under the Bird&Be brand. Its products include prenatal and fertility supplements and at-home tests, sold through its website, Ulta Beauty and clinical partners. In August 2026 it closed a USD 13 million Series A equity round, co-led by BDC Thrive and BFG Partners, with participation from BAM Ventures and Founder Collective.

4Funding rounds

11Investors

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