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Beijing-based The Body Book is a medical media company that incubates intellectual property for medical aesthetic doctors.
Founded in 2017 and based in Beijing, China, The Body Book builds the public profiles of medical aesthetic doctors through positioning, categorization and cooperation with medical aesthetic self-media. Its target audience is doctors with Internet thinking who are above attending level at public tertiary hospitals and under 45. Founder Yipeng Liu was previously a senior marketing manager for major accounts at Harper's Bazaar and Esquire. In July 2017 the company closed seed funding from new investor Eagles Fund.
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